10 New Year’s Resolutions for Your Online Business

At the beginning of a new year we tend to contemplate our lives and try to find a way to improve our situation. We set goals and make a promise to ourselves to achieve these goals.

The same should be done with our business. We need to take some time to look over the last year to see how we can improve our business performance. What goals can we set for our business that will result in growth and improved results?

Here are some New Year’s resolution ideas for your online business growth and success.

1. Refine Your Social Media – Social media is a very important marketing tactic for today’s online business but it can be very time consuming. You need to set a schedule for your social media participation. Use tools like Hootsuite, Buffer and TweetDeck. They can help you free up time that is needed for other tasks. Allow so much time per day for your social media activity. These sites can become addictive and can cause us to neglect other areas of our marketing and business management.

2. Learn New Skills – The many areas and facets of owning and running an online business can be very overwhelming. The techniques, tools and formats are constantly evolving. We need to always be learning and never settle into a routine with our online business. There are tons of resources online that can help you keep up with the ever-changing internet business world. HubSpot Academy is a great place to start. You can also try Moz for search engine optimization, LearnVest to help you manage your business finds and countless quality blogs to help teach you the newest and most productive marketing trends.

3. Get a Grip on Your Finances – If you do your own money management and record keeping for your business, be sure to analyze and plan accordingly. There are some great software programs to help you keep meticulous records of your business funds. A good example would be Quickbooks or Quicken. You need to know where your funds are going and if you should keep them going in that direction. Go over your advertising budget. Are you getting the results needed? Should you go down other avenues with your advertising budget? What are your regular expenses and are all of these expenses necessary or productive to your business? You need to go over all these questions and more to see if you are delegating your funds for maximum results.

4. Analyze Your Marketing Tactics – As above with your finances, you need to analyze all aspects of your marketing plan. Are your methods yielding the results you expected or needed? What tactics are working and which ones are not? Some techniques might need to be upgraded or even terminated.

5. Revitalize Your Business Plan – With all the new trends and innovations you might need to update your business plan. Go over the plan in detail and reconnect with your goals and aspirations.

6. Commit to Superior Customer Service – Customers are the life blood of a business. You cannot survive without them so why would you neglect them. Make it a priority to streamline your customer service and give your customer’s the utmost attention and care. Focus on their needs and providing the solutions to their problems. It is a sad fact that customer service is dying. Let’s bring it back to life!

7. Diagnose and Resolve Website Problems – Go over your website from a visitor or customer’s point of view. Clean it up, tweak the landing pages or ordering process, or upgrade your call to action. Find any obstructions and take care of them. Make your website the best it can be.

8. Increase Productivity – Many of us deal with poor productivity or procrastination. These are real problems. Study your work schedule and methods. What changes can you make to increase your productivity? Can you delegate? Can you use programs or tools to get more results in less time? Can you hire help? Do what you can to work smarter, not harder!

9. Expand Your Networking – Join some new groups or business associations. Find new ways to expand your network and meet new business associates or potential customers. Does your community have any groups you can join? Get involved with your community, give back to your community, be it online or offline.

10. Reignite Your Passion – Do you remember the passion and excitement you felt when you first started your online business? Along the lines, your passion might be dwindling but you can get it back. Go back to the beginning. Write down why you started your business. Why did you choose the business you have? What has this business done for you? Dig down and remember the reasons for all you have done. Take a break and let yourself become reenergized. Don’t let your business takeover every part of your life. Your business should be a part of you but not the “whole” you. Learn some new things and feel that old excitement come back to life.

Taking all the above steps will help you and your business become alive again. As with personal relationships, your relationship with your business can become old and stale. Don’ allow this to happen.

The business world as is our personal world is always changing and evolving. Keeping up with these changes takes determination and persistence. But you can set those goals and attain them. Make that resolution and commit to keeping it. You and your business will be better for it.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

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How to Expand Your Social Network for Business Success

In the last twenty years the growth of online social media has been phenomenal. New social sites are popping up left and right. This social media explosion can be a powerful tool for the growth of your business. But trying to gain control of your social media skills for business development can be a daunting task.

Below are some ideas on how you can zero in on your social media marketing campaign and use it to expand your online network and intensify your business.

1. Establish Identity

– Starting with your username, establishing the appropriate identity is very important. Define who you are and be clear on your purpose. Do not try to be too cutesy or trendy. Trends come and go but your username will be forever. Using a good photo of yourself for your avatar is usually best. This will help brand you as a person to connect with your company.

2. Build Relationships

– Establishing and building relationships is the cornerstone for all businesses. Taking the time to cement a relationship with your followers will be much more effective than being a collector of friends. Let them get to know you so trust and respect can be formed. From this will come more conversions and sales.

3. Share and Share Alike

– Don’t expect everyone to share your posts and information without ever sharing back. You will need to reciprocate these actions. Let people know you appreciate the sharing of your posts, videos or information. Do not take advantage of others just to get the share.

4. Value and Quality

– Do not watch conversations and then jump in when you feel your sales pitch fits. Participate in the conversation, offer sound advice and quality information. Become a regular contributor who is always willing to offer value. Don’t just copy and paste. Provide original ideas, information and resources. Take the extra time to establish your expertise and willingness to offer assistance. This will carry over into your business when the people you have helped need your services and/or products.

5. Understand Your Customers

– Do your research and always be aware of your potential customers’ needs and wants. Periodically take surveys, stay on top of the marketing trends and information. There are tools that can help you compile consumer data which you can then analyze to see what is working and what is not. DataHero, NetVibes and Google Analytics are a few you can use for free to sharpen your analytical skills.

6. Analyze and Adjust

– As there are tools to help you compile and analyze consumer information, there are also tools to help you track and measure your marketing responses and effectiveness. Study your engagements, likes, shares, followers, etc. to see where you can improve. Klout, HowSociable and SimplyMeasured are just some of the tools you can utilize to sharpen your social skills.

7. Focus

– The number of social media sites is grown to staggering amounts. It is impossible to join them all and expect any usable results. You need to choose a few that you can excel at and spend the time and focus needed to make them work for you. My favorites are Facebook, Pinterest and Twitter. I know if I attempted more, the effectiveness level would go way down. Focus your skills and concentrate them in a smaller area for more success.

8. Interactive Events

– Posting and providing helpful and valuable information is a great start but you also want engagement and interaction. Holding events, contests or other such promotions can be a great way to draw interest and get the interaction you need. Hold themed contests each month. Be creative with promotions or “parties”. Games and contests are always a big business booster. Use images and videos to bring your event to life. Make it fun and exciting to people will come back for more.

9. Consistency is Key

– When becoming a social pro you will need to be consistent. Stay active regularly and always respond to comments, whether positive or negative. “When you have time” unfortunately will not do the job. Social media is a full-time commitment so doing it “whenever” is a waste of time for you and your followers.

10. Separate and Distinguish

– One mistake people make is to plaster the same posts over all their social sites. This is a mistake. Separate your social accounts and give each one its own identity. Distinguish what is needed for each group of followers and satisfy that need.

It is hard to describe the impact that social media has had on all businesses, not just online. You may resist embracing this power because of the total feeling of being overwhelmed, but you cannot delay any longer. Get your feet wet, learn the ropes and hop on the social fast track. Getting involved in social media and expanding that network could mean a total about-face for your online business success.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

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10 New Tactics to Electrify Your Content Marketing

Header photo credit by: 10ch: https://www.flickr.com/photos/10ch/3347658610

Content marketing involves the creating and sharing of relevant and useful content such as articles, videos, infographics and more for the purpose of gaining customers and making sales.

Content marketing has been around for a number of years and like all aspects of internet marketing, it is forever changing and evolving. Keeping up with these changes is crucial for your content marketing campaign. However, one thing that does not change is that “Content is King”.

Below are some new ideas for increasing the productivity of your content marketing efforts:

1. Engagement

Content marketing is no longer just submitting articles to some article directories. It has evolved into a much more detailed and powerful tool. You want to engage people, get a buzz going about your content. Be sure to participate with your readers to keep the interaction going. Show a real interest in your readers’ questions, comments or feedback. Providing useful relevant content is one sure way to create interest and involvement.

2. Upcycle Old Content

If you have some old content that has done well for you in the past, make it happen again. Revive that old content by updating the facts, adding visuals, making it appropriate for now. You have a new audience now with new information to present so upcycling can produce results.

3. Identify with Readers

When creating your content, be sure to put yourself in your readers’ place. Become one of your readers and identify with them on what information they need, how to present it and how you would interact with it. Read your content as if you were a visitor to your site and see how you would react to it. If you find your content informative and helpful, chances are your readers will too. Do not hold yourself above your readers because they will sense this and find other content providers.

4. Visual Matters

Visuals have quickly become a crucial part of content marketing. Our brains react to and process visual stimulation much more than mere text so using effective visuals is critical. There are many places to get free stock photos but you may want to rise above that. Find quality photos or create your own. Infographics and videos are also a very effective way to grab your readers and increase the chances of turning them into customers. People are more likely to watch a short video or scan an infographic then read a text-only article.

5. Use a CMS (Content Management System)

A CMS is a computer application that helps you create, edit, publish, and organize your content. Using such an application will increase your workflow and allow you to better manage your content for more successful marketing efforts. Examples of such tools are My Content Management System Plugin from WordPress, MojoPortal, MediaCore for videos and podcasts and many, many more.

6. Storytelling

Many companies will use storytelling as an effective means of drawing people in. Stories invoke emotions and people are very often led by their emotions. Make your stories real or realistic. The more people can identify with the story the better the outcome. Be sure the story is of value to your readers. Teach a lesson, provide helpful insight or provide some other information to the reader. A story without a purpose could miss the mark.

7. Take Advantage of Technology

As with a CMS, you need to take advantage of all the technology and tools available to you today. Do not shy away from it all. Technology can help you increase your productivity as well as your success.

8. Cross Promote Your Content

When presenting your content, add relevant links to some of your other content when the opportunity arises. Let people know you have much more information available to them then the post they are reading now. Share your content and links to other content with your social media followers and friends. Encourage them to share the content as well.

9. Multiple Sources

Provide numbers, statistics, and other pertinent data when applicable. There are many sources available for you to obtain information so do not be afraid to take advantage. Always give credit when necessary. Use the news, forums, social groups, and other outlets. Be informed and give your audience the information they want and need.

10. Take It to the Limit

Push the limits, be bold, stretch the boundaries. There are so many possibilities with content marketing now as opposed to a decade ago. Be creative, use your imagination and make your content the best it can be. No matter what you do, you cannot be all things to all people. So, go for it!

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

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