10 Needed Tips for WordPress Beginners

For anyone wanting an ecommerce website, WordPress is an excellent tool with which to launch your new business. WordPress is an open source website building program using PHP. It is one of the easiest ways to produce a professional profit producing website or blog.

WordPress may have started out as a simple blogging platform but it has evolved into much more. With plugins and widgets the features you can add to your site are endless. There is no cost to use WordPress. You can install it and modify it however you choose and it is fairly easy to learn.

Hundreds of different themes provide a wide array of designs you can choose for your website. Some themes are free and some require a fee. Although WP is not extremely difficult to use there are some things a beginner should know to make the experience flow more smoothly.

1. WordPress Folder

– When you create your WP site you do not want to use a WordPress folder so it shows up in your url. I have seen sites that do this and end up with urls like mysite.com/Wordpress. Install the WP in your main directory or use a subdomain.

2. Plugin Overload

– Plugins are a wonderful thing. They have one for everything from changing your font size and color to sharing your posts to your social media accounts. Although they are a great tool to use, be careful not to use too many. When I first went to the plugin directory at wordpress.org I was like a kid at Christmas. I was downloading just about all of them. I have since learned to only use the plugins I actually need and to be sure they all get along. Sometimes you do get plugins that don’t play nice together. If you notice a problem on your site after installing a new plugin, just deactivate the plugin and see if it fixes the problem.

3. Posts and Pages

– Pages and posts are different and should be treated as such. A page is static which simply means it is fixed. The page displays the same to each visitor because the information is embedded in the HTML code. A post is dynamic which means visitors can interact with the content and it can consistently change. Your static pages should be like permanent webpages – About Us, Privacy Policy, i.e., any content that you want to remain constant.

4. Backup Your Site

– If you have ever experienced the loss of a website, you know it is not a pleasurable experience. To prevent this from happening be sure to backup your WP site regularly. Some hosts will provide a 24 hour backup of your site if anything happens but not all of them offer that extra feature. So, do not forget to backup your website regularly. There are services for this or plugins that do this for you as well. You can search the plugin directory at wordpress.org and find hundreds of options.

5. Use Images

– Using quality images in your posts and on your pages can increase your conversion rate dramatically. The brain processes images much better than text so they do much more for your products/services. Be sure you are using images legally and always add an alt text. This will help the search engine spiders “see” the image.

6. Remember Your Footer

– Unfortunately many people overlook the footer at the bottom of the page. This is where you want to add your copyright and/or business information or other pertinent information or links. Be sure to keep it up to date as well. Many people will make it a point to check the footer for information and to see if the site is up to date.

7. How to Choose a Theme

– Choosing a theme is an important part of building your website so do not take it lightly. The theme provides the design and layout of your site. Determine the purpose of your business and what you need your website to do for your business. Research each theme thoroughly to see if it will provide what you need. Be sure to see if the theme provides support. Try the theme and see if it “fits” with your site and content. Take the time needed to choose the right theme. If you do find out later the theme you chose does not work, don’t fret, they can easily be changed.

8. Customized Permalinks

– Permalinks are the urls given to your post by WordPress. The default permalink can be ugly or extremely long depending on your post titles. You can change the structure of the permalink by going into Settings>Permalinks. You can choose one of the options they have or you can customize your links.

9. Automate Social Sharing

– Social media must play an integral part of your website. There are many options for social sharing plugins so every time you post, it will be shared with your social media followers. There are also plugins that will allow your visitors to easily share your content on their social pages. Be sure to use these plugins to your advantage.

10. Update WordPress and Plugins

– WordPress and the plugins associated with it are constantly being changed and revised. You need to keep up with these updates and always check to see if an update is available. If you are not up to date the chances of your site being hacked could increase. It could also cause problems with interaction between old and new plugins and features. Updating is as simple as a click of the mouse. Check for an Update Available button next to your plugins or at the top of your admin dashboard.

WordPress, to me, is the best thing to come along since chocolate so if you have not yet considered using WP, look into it and see all the possibilities it can provide for your website. There is a ton of information available so take the time you need to research WP and see what it can do for you and your business.

About the Author:

Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

Read More

A 15 Point Checklist for More Profitable Product Pages

The product pages of your website are your showroom and they must be displayed properly to achieve maximum results. This does not mean that all product pages should look alike. There are many ways to be creative yet effective.

Many of us focus our attention on our homepage (which is also important) and then just paste up a cookie cutter product page. Taking the time to plan and strategize your product pages is also essential. Cart abandonment is a serious issue for online business owners but there are ways to decrease your abandonment stats.

As we go from website to website, we do not want to see clone product pages but there are aspects that should be included in all product pages. Below is a checklist for some of these important elements that will help your product page be more profitable.

1. Product Description

– Do not try to write a one size fits all product description. Focus on your targeted buyer and write to them personally. Be sure to include all the benefits the product provides. Try to avoid clone phrases such as best deal in town or superior quality. Your prospect will tend to blur over these types of statements.

2. Product Image

– Your product image will be what draws the customer in. You want to make sure the product details are clearly visible. The image needs to be clear and sharp. A good image will make the product come alive and bring out more of a reaction from your prospect. Using different angle shots of the product can be effective as well.

3. Call to Action

– Be sure your call to action button is vivid and clearly placed on the page. Once your image and description do their job, you want the buy button to be right there so the customer clicks it when they are in the buying mood. Be sure to make the button stand out from the rest of the page. Do not let it sink into the background or melt into the rest of the page.

4. Ordering Process

– Once your prospect decides to buy your product you want to give them an easy painless ordering process. The first step of the process is the key and it is also where many prospects abandon the purchase. You want to gather pertinent information from your customer but do not ask them for their life story. I have abandoned many purchases because of the long time-consuming forms to be filled out. You want your ordering process to be as few clicks as possible but you also want to assure your customer that the process is secure. Do not require your customer to register with you. About a third of the orders being processed are ended for just this reason.

5. Social Media

– By adding your social media buttons to your product pages you are allowing people to share your products with their friends and followers. This can substantially increase your conversions. Make sure your social buttons are not too intrusive. Make them highly visible but not obnoxious.

6. Shipping Information

– One of my pet peeves when ordering online is not finding any shipping information. Always provide clear information on the shipping terms and costs for your customers. Do not make them wait until the end of the ordering process to find out what they will be paying for shipping. Be upfront and concise on all shipping fees. Shipping fees are the number one cause of cart abandonment so being upfront and letting your prospect know exactly what they will be paying will bring this number down.

7. Size Chart

– If you are selling products that require sizes be as descriptive as possible about what the sizes are and how they fit. Size charts are a great way to do this. Clothes of the same size can fit differently so let your prospects know how your sizes run.

8. No Distractions

– Keep your product page as free of clutter as you can. You want the page to showcase the product and call to action, not a bunch of ads from other websites or companies. Do not have flashing banners or distracting images or videos (unless it is a video of the product).

9. Customer Reviews

– When I go shopping online I now expect to see reviews. This has become a staple part of the online shopping experience. Be sure to add customer reviews to your product page. Do not leave out negative reviews. Adding the negative reviews will add to the trust your prospect feels for your company.

10. Subscription Option

– Adding a subscription form or box to your product page is an excellent choice. If people decide to buy from you, chances are they will sign up for your mailings. Or, if they are not sure on the purchase, they may subscribe and then purchase down the road a bit. Either way it is a win!

11. Needed Instructions

– If the product needs special instructions or information on how to use or its purpose, be sure to provide all the details needed in a clear, easy to understand way. If people are confused about a product, they will not purchase it so make sure they have all the information needed to make the decision to buy.

12. Simplicity

– Keep your product pages simple yet professional. The page must focus on the product. Do not add any distracting backgrounds or textures. You want the customer’s eye to go directly to the product and the information. Keep the design consistent. Use an easy to read font. Fancy fonts have their place but not on a product page. Make the product page and entire ordering process simple. You do not want your customers think they need to be a rocket scientist to order from you.

13. Additional Product Options

– Many sites have a feature where they showcase similar products. If you do not exactly like the one you are viewing, other options show up for you to look at. This is a wonderful feature that can help keep your prospect shopping on your site instead of going to another.

14. Problem Solution

– Let the customer know how your product will solve their problem. Convince the prospect that they need your product to be their solution. If a person does not understand what your product can do for them it will not result in a sale.

15. A Little Humor

– Most people will appreciate a little fun humor. But be careful to keep it appropriate. Adding a little humor makes the experience more human and this develops trust. Subtle humor can do wonders but beware of using too much humor or offensive humor.

*Bonus Tip: Always have your contact information available. If the customer has a question or concern and has to hunt for your email or phone number, they will go somewhere else.

Take the time needed to produce the most mind-blowing and stand-out product pages possible. The time and effort will not be in vain and you will become more successful.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

Read More