10 Business Faux Pas to Avoid When Using Pinterest

Since 2004 social media has been booming and there is no indication of any lapse in its strength. If for some reason you are not yet taking advantage of the intense growth and popularity of social media for your business, now is the time to get started.

Over 72 million people use Pinterest and many of them can become your customers. Businesses make money from Pinterest users and you can too. But learning and building an effective social media network takes time and a lot of work. As much as you should learn what to do, you need to learn what NOT to do. Below are 12 mistakes you might be making on Pinterest.

1. Dead or Broken Links

– Be sure to check all of your posts to make sure the links are working and actually lead to the intended information. Sending your followers to dead or non-existent pages is a good way to lose them.

2. Ineffective Images

– Images are everything on Pinterest. Images without human faces get liked and repined much more than images with faces. You also want to have multiple colors in your images. Images with red, orange and brown get repined many more times than blue. You do not want a lot of background or whitespace in your image. The less background, the more repins. Less than 30% will get the most repins. Smooth texture gets repinned much more often than a rough texture. Medium lightness does the best as opposed to very light or very dark images. Details matter and paying attention to your image details could make all the difference.

3. Unorganized Boards

– Pinterest has a very good format for organizing your pins and information. Take advantage of that. Separate your pins into categories and create more boards for easier navigation. But do try to keep the number of boards you have under control. If your boards are too specific and only have a few posts, consider merging them with similar categories to make fewer user-friendly boards. Place your most interesting sand intriguing boards on top to get more followers. You need to get their attention immediately especially if you have a lot of boards to scroll through.

4. Not Commenting on Other People’s Posts

– Look for popular posts and share your thoughts, opinions or ideas. Get involved. Don’t just say “Nice pin” or “Love it”. Also, mention others in your comments, when it is appropriate. Be on guard on how much you comment, however, as Pinterest strict spam rules. Keep your commenting down to a few times a day.

5. Not Using Buttons

– Pinterest has all kinds of buttons and widgets you can use to help get people to your boards. Use a Pin It button on your website to make it easy for people to share your pages. Use widgets that show your pins to get people to follow you. Sprinkle these tools all over your website and if you use WordPress, look over all the best widgets available to you. Show off your pins and get more followers.

6. Incomplete Profile

– Make sure you have a completed profile with all needed information available. Be sure to add your business info as well. An incomplete profile might give people the impression you are trying to hide something, making you untrustworthy.

7. Not Customizing the Description

–Although the image does most of the talking, you need a good description included with your post as well. Add searchable terms and keywords. Add your call to action. Like, share, comment, repin – what do you want them to do. Be clear, straightforward and appealing to the senses. You could also use quotes from testimonials or reviews you have. Adding prices when appropriate could increase the response to the pin. Link back to your website when possible. Be sure to use Rich Pins which will include extra information on the pin itself. Find out more about Rich Pins at Pinterest for Business.

8. Not Pinning Original Content

– While cruising through your home feed and repinning all the useful pins can get you followers, you do need to pin original content as well. Use Pinterest’s Pin It button while you are surfing the net and be sure to pin information, content, resources and other helpful things you find. Visit Pinterest to find out how to install the Pin It button on your browser and make pinning original content easy.

9. Not Using Pinterest Analytics

– Pinterest provides you with detailed information about your activity sot be sure to take advantage.

Their analytics can tell you:
Your most popular pin
Which of your pins were repined and how many times
Monthly viewers
People who engaged
Average daily views
Profile views
Most popular boards
Pin impressions, clicks, repins, etc
And more….

The information seems endless. As a business, you need to use that information to help improve your Pinterest marketing efforts.

10. Over Pinning

– Once you start pinning and repining it can just take over and before you know it, you have pinned hundreds of pins and you don’t even know what you pinned. Control your pinning and make the pins more effective. Turning into a robot and pinning everything from recipes to how to paint your house will not do you much good. Think of your followers and how this might affect them. Were all those pins helpful in any way to them? What would you do if you got bombarded with 100 pins in less than an hour? For me, Pinterest is the one social media site I tend to get a little addicted to, so watching myself can be a challenge. Try to keep the number down to about 5 to 10 posts per day. As little as a few times a week can also be effective for business growth.

Extra Faux Pas:

Not connecting to your other social accounts. Create a social web by connecting all your social accounts to enable people to easily find them all and hopefully follow all. Be sure to post different information to different accounts. If you post all the same stuff, people will have no reason to follow your additional accounts.
There are many facets of Pinterest that are not covered in this article so head on over there and start learning about all the tools and features they offer to help you build and expand your business.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Now is the time to get started with your own exciting resell ebook business. Visit now to get three free gifts including The Big Book of Social Media Tips. http://www.ebooks.seymourproducts.com

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10 Tips for Pinterest Success

What is Pinterest?

You guessed it. It is another social networking site that is exploding in popularity. Social networking sites are a dime a dozen but not all of them are worth the time and effort. So, when one comes along that looks promising and alive with potential, we need to get involved.

Pinterest uses a unique idea for the basis of their networking. Your page will be in the format of a push pin bulletin board. You can pin videos, images, photos, etc., to your pinboard and share it with your followers. Pinterest allows you to be creative in your pins and have a lot of fun with it.

If you are unfamiliar with Pinterest, below are ten tips to help you get started on your way to Pinterest success:

1. Connect with Twitter – You want to connect your Pinterest account with your Twitter account email. This will allow you to cross post with your Twitter account. You could connect it with Facebook but you would have to use your personal page account.

2. Complete Profile – Be sure to fill out your profile completely. They will ask if you want to make your profile invisible to the search engines. Be sure to choose “No”. You want the search engines to find you.

3. Follow Popular Users – When you follow someone, most of the time they will follow you back so it is important to get some of the most popular pinners linked to you. This will put your account in front of more people.

4. Neat and Simple – Keep your board, neat, clean and professional. You don’t want it to look like a cluttered mess. Pinterest is visual so you have to make your board appealing to the eye.

5. Relevant Keywords – Be sure to fill your pin descriptions with relevant keywords. Keep your descriptions brief, not long and drawn out but use as many keywords as possible.

6. Use Your Social Accounts – Be sure to put your Pinterest info on your Facebook, Twitter, etc., pages. Take advantage of these sites to guide people to your Pinterest account and stir up more interest.

7. Use Pinterest Buttons – The “Pin-It” button can easily be installed in your browser. Then you can easily pin images and info from other sites to your pinboard. There is also a “Pin-It” button you can use to invite people to pin images from your site to their pinboard. You can also add a “Follow Me on Pinterest” button to your blog and social pages to get more people to your Pinterest board.

8. Share Other People’s Images – You can use your board to share other interesting content with your followers, thus encouraging people to share your content. Try to use images and content that complement your content.

9. Pin More than Your Products – Don’t limit your pinning to pictures of your products. Pin tidbits of helpful information, tips, ideas and more. Stick to your topic of business but offer a wide variety of content. By offering answers and information you will attract more followers to your board.

10. Add Some Fun – Even though you are using your pinboard for business, it doesn’t mean you cannot add some fun and humor. Brighten someone’s day with a cheerful or inspirational quote or some good news. Be creative and make your board fun and interesting but never pin anything offensive or inappropriate.

Pinterest is a little different than the other social sites and is growing at a phenomenal rate. Be sure to hop on over there and see what the buzz is about. Sign up now and get your board up for all to see. It could do wonders for your online and/or offline business!

About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: http://www.SeymourProducts.com

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