The Top 10 Do’s and Don’ts of Using #Hashtags

Hashtags are simply words or phrases with a hash tag or pound sign (#) in front of them to highlight or emphasize the specifics of the message. For example: If you are posting a message about a product you offer, you might do something like #newproduct #diamondbracelet or #affordable.

The hashtag promptly increases the chances of your post being found when someone uses those terms in a search. They can be a bit annoying but are important if you want your posts to be found.

As with any tool or technique, it must be used properly to work effectively. Below are some ways to effectively and not so effectively use hashtags.

1. Do Not Use Spaces

– The words or phrase you want included in the hashtag cannot have any spaces. You do not want your hashtag to look like this: #vegetable gardening. You need to keep the space out. #vegetablegardening As with a url if you want to separate the words, use upper case letters. #VegetableGardening

2. Do not Use Punctuation Marks of Any Kind

– Adding punctuation marks or special characters will render your hashtag ineffective. You also do not want to use all capital letters. You can use numbers as they will be effective within your hashtag.

3. Do Not Overstuff

– I have seen messages or posts that were nothing but a jumble of hashtags. This is a definite no-no. Try not to use more than two or three hashtags per message. Using too many might give people the impression that you are a spammer. Use them as a tool, not as your entire message.

4. Do Not Make Them Too Long

– For example: #bigsaleonallfurnituresavemoneywitheverypurchase. As you can see this is just a big confusing mess. Try not to use more than two or three words for your hashtag. #FurnitureSale You want your hashtag to be easy to understand.

5. Do Not Use Irrelevant Hashtags

– Make sure your hashtag is related to your post content. If you continually post hashtags that are not relevant to your content, you will just alienate your readers and followers.

6. Do Use Hashtags in All Social Media

-–Although hashtags saw their beginning on Twitter, they are now readily used on most social media sites. Do a little research to see the most effective way to use them for each particular social site. Each site may have different guidelines for how to use them properly for the best results.

7. Do Create Your Own Hashtags

– Create a relevant hashtag that has not yet been used to promote an event or special promotional campaign. Include the hashtag in all your promotional materials and marketing.

8. Do Be Specific With Your Hashtags

– Just as with keywords you want to really narrow in on your topic by being very specific as opposed to a generic hashtag. Hashtags that are too generic will not generate many results. For example: If you sell cosmetics do not use cosmetics as your hashtag. Zero in with hashtags like #AllNaturalPerfume, #24HourLipstick or other precise terms.

9. Do Test Your Hashtag

– When you come up with a hashtag do a search for it to see if it is already in use. The possibility exists that is could already be in use for an entirely different topic. It could be a touchy and embarrassing situation if you used a hashtag that was already in use for something negative or a tragic event of some kind.

10. Do Make It Memorable and Unique

– Use hashtags that are very memorable, unique and will develop some interest. Even adding a little humor or quirkiness can make the difference between a good hashtag and a great hashtag. Using hashtags for contests and other events is a good way to create a buzz about your business. By making your hashtags interesting the chances of people retweeting or sharing them will be much greater.

Always make it a point to follow hashtag etiquette. Along with the above mentioned tips, #do #not #use #a #hashtag #with #every #word. Do not hijack a hashtag that is already being used for an unrelated topic. Use proper spelling. Do not get over descriptive with too many words. Use simple but relevant hashtags. Don’t let your hashtag be the extent of the message. Be sure to add content to your hashtag message.

It seems like there are a lot of do’s and don’ts to remember but do not let that deter you from learning to use hashtags. As with any marketing tool, it must be used properly to be effective. Hashtags could and should be a very important part of your social media marketing. So, start slow and build up to becoming a #hashtagexpert.

About the Author:
Terri Seymour has almost 20 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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10 Common Facebook Fumbles You Can Tackle

Although Facebook started out as a place for people to meet and share personal thoughts and opinions, it has gained major status as a way to promote your business. With a billion monthly users, Facebook is the most popular social media site. When used properly for your business, the effect could be quite substantial.

The idea is to get as many people to “Like” your posts and follow your pages as possible. But in doing so, remember the old adage – Quality, Not Quantity! You want your numbers to consist of targeted and responsive followers.

Below are ten mistakes many people make when engaging in Facebook’s vast social network. Some people may not even realize they are floundering so go over each fumble carefully to ensure that you are not part of the losing team.

1. Incomplete profile and Business Information

– Not filling in all your information suggests that you have something to hide. Be sure to fill out every aspect of the information forms. Be forthcoming and give out all pertinent information.

2. Wrong Profile Pic

– When you are trying to build a business on Facebook you don’t want to use inappropriate pictures for your profile. Don’t use a picture of your pet cat or your family get-togethers. Use a photo of yourself looking straight ahead. Do not wear sunglasses or avert your eyes in any way. Do not overdo on make-up or look like you are going to a party. Always smile and just be yourself. A picture can be worth a thousand words.

3. Too Much Posting

– You probably have read that you should post regularly to your page, but by the same token, posting too much can have as many adverse results as not posting enough.

4. Lengthy Posts

– Bite-sized posts are much more likely to get read and responded to than long, flowing text. Facebook research shows that if your post has over 100 but fewer than 250 characters, it will have a 60% better chance of getting a response. So try to keep your posts between 100-250 characters for optimum response.

5. Mobile Unfriendly

– Mobile marketing is making a big splash in the internet world and you need to be prepared. You need to be aware of the size of your posts and images in that they will fit and be readable on mobile devices. Keep your photos about 600 pixels wide by 400 pixels high and your text should be no more than 100 characters long.

6. Too Many Links

– Any post should contain only one option for your followers to choose. Including additional links or calls-to-action in your post could cause the reader to become indecisive and just move on.

7. Promoting Without Value

– Posting blatant sales ads without any other value will just get your posts skipped or cause you to lose fans. Posting periodical promotions and sales can work for you but you must also offer something of substance and value for your followers. For example: if you are advertising a sale on jewelry, offer information on how to choose the right jewelry for different events and outfits.

8. Ignoring the Negative (and Positive)

– If you receive negative comments or feedback on any of your posts, Do Not Ignore It. Post a reply but be sure you do not post negatively as well. Reply politely while explaining the situation. Always address positive comments as quickly as possible too. Do not let people’s comments go unnoticed, be they negative or positive.

9. Not Using Facebook Insights

– Facebook offers a great feature called Insights. They analyze your page’s traffic, engagement, likes, Friends of Fans, etc. Do not ignore this information. Study it to find out what posts are being responded to, what time of day gets the most response, what days get the most response, and more. This will give you more “insight” into what to post and when to post it.

10. Too Much Automation

– There are a lot of services, apps and programs you can use to automate your posting. While this could be helpful at times, do not get into the habit of doing it too often. You need to actually go to your page and participate in conversations and engage in people’s posts. While automation is a handy tool for helping in certain situations, it cannot replace us as live people!

The power of social media, if used efficiently, could be game-changing. But if you are inadvertently fumbling and cannot make the tackle, you are in danger of doing more harm to your business than good. Be aware of any mistakes you might be making and take the necessary steps to correct them. By doing this, you are sure to score!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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10 Tips for Managing Your Own Facebook Group

As many of us have probably experienced, social media marketing can be a very powerful tool in building our business. Although some say the popularity of Facebook is declining, it is still one of the most popular social media sites and, if used effectively, can do a lot for your business.

One beneficial feature of Facebook you can utilize to build your business is the ability to create your own Facebook networking group.

To create your own group simply go to your homepage and look to the left for the Groups section. Then click the Create Group button and a window will appear for you to name your group, add members and choose your privacy settings. Once you have done that, click Create.

Once your group is created, you will be taken to your group. To set everything up, click the little flower icon at the top right and then Edit Group Settings. There you will put in your group description, tags, group email, images, etc. And you’re done!

So now what?

What do you do once you have your group? Below are some tips to help you manage your group effectively.

1. Naming Your Group

The name of your group is very important so be sure to spend some time on this decision. Use relevant keywords and be sure to make it clear what the group is about. For example: if you are starting a group for home business owners to learn how to build their business do not call the group something like Kathy’s Home Group or Networking with Kathy. Give it a targeted name with power such as Home Business Success Group or Network of Home Business Owners.

2. Fill All Fields Correctly

You do not want your group to appear as if you just threw it together in a few minutes. Be sure to fill out everything in the group’s profile and be sure not to have any grammatical or spelling errors.

3. Relevant Keywords

Be sure to use relevant keywords in your group description. What words would people use to search for your group or for information pertaining to your group?

4. Daily Interaction

Be sure to interact with your members every day. Do not be an absentee leader. I have been in groups where the leader was nowhere to be found and there was no participation at all from any of the members. Provide the opportunity for your members to interact with different ways for each day.

For example:

  • Monday – Share your business info day.
  • Tuesday – Post a tip day.
  • Wednesday – Like a page day.
  • Thursday – Your favorite quote day.
  • Friday – Social networking day.

These are just basic ideas which can be expanded on but show you how many different ways a group can interact and network.

5. Enforce the Rules

If you have specific rules about posting, spamming and advertising, be sure to enforce these rules. These rules could be the reason many people have joined. If people break the rules, be sure to do something about it.

6. Ask Member Advice

Let your members participate in the structure of the group. Let them know you would be interested in their ideas and what they have to offer to the group.

7. Hold Events

Encourage participation in the group by holding contests, games or other similar events which would arouse interest in your members. Offer prizes and free gifts for these events. Just because your group may be business oriented doesn’t mean you cannot add some fun.

8. Maintain Professionalism

Even though you have fun in your group and encourage interaction, you must maintain a level of professionalism at all times. This does not mean being overly formal or a “stuffed shirt”, it means to be in control of your personal feelings, emotions and beliefs. Do not allow insults, fighting, or other unprofessional activities.

9. Fresh Content

Be sure to post fresh content regularly, every day if possible. This will keep your group fresh in your members minds at all times and help encourage them to post and participate as well.

10. Just Be There – Do not neglect your group.

Make sure you can put in the time and effort your group and members will need before creating the group. A group will need constant attention, nurturing and encouragement if it is going to grow into a powerful marketing tool for your business!

I am a member of a great Facebook group called “Women’s Success Network”. This group is active and helpful with a friendly relaxed feel to it. It seems to have every ingredient for success.

The leader of this group, Denice Duszynski offers some advice for success. “The one piece of advice for managing a group would be to connect with each one as you add them in and get to know them on a personal level.”

So get going and start that Facebook group to help you make your business a success while helping others become successful!

About the Author:

Terri Seymour has over 16 years of internet marketing experience and has helped many people start their own home-based business and make money online. Visit her site for three free gifts including, The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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10 Twitter Tactics to Increase Sales

Many of the most popular social media sites started as more of a personal place for friends to socialize but quickly became powerful tools for businesses to market their product and services.

Statistics will tell you that participating in social media networking can increase your business by leaps and bounds. Social media is now the number one activity on the web and it can yield more power for your business than ever.

Over 90% of marketers use social media for their business. Twitter is the second most popular social media site and should definitely be a part of your social marketing arsenal.

Below are ten tactics you can use to help increase your sales and make your business more successful.

1. Be Consistent

– Nothing can kill a social media account like an inactive user. Don’t think you can post once or twice a month and keep an active following. You have to be consistent and you have to participate. Work out a tweeting schedule and stick with it. Retweet items of interest. People are active at different times so tweeting items of interest one time will not achieve the results you need.

2. Always Respond to Comments

– By always responding to a comment you are acknowledging that person and letting them know what they have to say is important to you. This will encourage more people to interact with you and build the relationship needed to form a lasting business connection. By responding promptly to all comments your credibility will flourish and your reputation will make itself known. Ignoring comments will make the potential lead for your business go away.

3. Develop Leads from Giveaways

– Holding a giveaway on Twitter can not only bring you new leads, it can also improve your ranking in the search engines. Have people enter on a sign-up page and send a specific tweet. This tweet will contain your link and relevant keywords. You can also search for people who would be interested in winning your giveaway for more possible entries. If you are giving away a natural beauty kit, then use those keywords to find people who would want to win that prize. Let them know about your giveaway and what they have to do to enter. Once your giveaway is over you can use the list of entrants to screen out viable leads for your business.

4. Use Photos or Images

– As you probably already know images and photos can greatly increase the response to a post or tweet so you should definitely take that into consideration. Emotions greatly influence what we buy and what we don’t buy so use photos to bring out the emotions needed to trigger a person’s decision to buy your products and/or services.

5. Specials and Discounts

– Regularly tweet discounts, coupons and special offers. Let your followers know you always have something going on from which they will benefit. Be creative and make these specials unique. Holidays are a great time for fun promotions and contests. One that I have always like is an Easter Egg Hunt. Be the first one to find the hidden Easter egg on our site and get 50% off your first order. You could take it a step further and have different color eggs with each color offering a different prize.

6. Hashtags

– By simply using hashtags, you can increase the chance of your tweet being found and read. People searching for specific tweets can find you through your hashtag. Your hashtag can also build your brand. Hashtags can stir up the buzz about a specific business or marketing campaign. For example: Domino’s Pizza asked people to tweet with the hashtag #letsdolunch. Once a certain amount of tweets were posted, Domino’s would then lower their prices by 50% for an allotted time. You can also use hashtags in your contests and giveaways.

7. Make It Mobile

– Make sure you are mobile-friendly. More people are going mobile every day and you need to make sure your sites and pages can be viewed properly on mobile devices. Be sure to take advantage of Twitter’s mobile features.

8. Share Testimonials

– Periodically tweet short fresh testimonials from your customers. For example: Thank you John who says: using #ZitBeGone has given me more confidence to make every day a success! Tweets like this can help give a potential customer the boost they need to visit your site and possibly purchase your products.

9. Schedule Tweets

– It is impossible for us to be on Twitter sending tweets 24/7 so the next best thing is to regularly schedule our tweets. When scheduling tweets, the first thing to do is determine the best times to tweet. A free tool that can help you find out the best times to tweet is Tweriod. They will analyze your followers’ tweets to find out when they are active on Twitter and when you should be active as well. If you find these times to be difficult to tweet then you can use tools such as Hootsuite to schedule those tweets. By utilizing such tools, you can remain active at all times keeping your Twitter account more alive, thus attracting more potential customers.

10. Search for Customers

– You can use your Twitter account to search and find customers. By using keywords that relate to your products, you can find people who are talking about these products and you can then offer the solution they are seeking. Get involved in these discussions so you can make yourself available to help find the solution. Use the Twitter search function to find these leads. You can also use a tool called Tweetdeck to set up searches. Respond to these people quickly and make a connection. Many people will go with the first business to respond to their needs.

These ten tactics are just the tip of the social media iceberg. Use social media to its fullest capabilities and take the time to map out your strategy. Social media is here to stay so don’t resist it, embrace it!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for three free gifts including The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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10 Tactics to Perfect Your Online Market Research

Market research is the process of gathering information about products and consumers which will help connect you with your customers in order to provide them with the products and services they want and need. Effective marketing research can help your business keep one step ahead of your competitors.

Market research enables you to learn from the consumer and find out exactly what you can do to meet their needs. Gathering and analyzing all this data is no easy task but the techniques below can help you gain more insight into the consumers’ needs.

Keyword Research – You can find out a lot of information about your market area just by going to a search engine and typing in relevant keywords. By doing a keyword search you can find out what exact phrases and words people are using to find sites in your market area. You can also find out how many times those phrases are used per month, what keywords your competitors are using, and how many websites there are for those particular keywords. You can use your research to refine your keywords and enable more people to find your site.

Study Competitors

– Always keep an eye on your competitors. Study their sites, their ordering process, their promotions, and marketing methods. Do a customer service experiment by contacting them through their form or email address and see how they handle your questions, comments, feedback, etc. Staying on top of your competitors will keep you from falling behind and losing customers.

Online Survey

– Surveys are one of the most common methods of market research. By doing online surveys you can find out what consumers are looking for, what they like and don’t like, what keeps them at a website and what makes them leave quickly, plus much more valuable information. Keep the survey fairly short so it takes just minutes to complete. Offer a free gift upon completion of the survey.

Discussion Groups

– Join groups that involve your area of interest. Take note of information discussed, opinions given and any other information you can take in from the participants of the group. Get involved and offer advice and assistance when you can.

Message Boards

– Message boards are similar to discussion groups. Post questions, ideas, thoughts and see how people respond to them. Learning to be a good researcher can mean a lot for your business.

Google Analytics

– Google analytics will enable you to learn exactly what people do when they come to your site. What pages do they visit? How long do they stay on each page? From what page do they exit and enter? What days get the most visits? What time of day is the most active? Gathering and analyzing all this data can help you make improvements to your site that could make the difference your business needs to propel forward.

Blogs

– Because blogs are usually updated more often and more interactive than regular sites, take the time to visit blogs to collect information based on the opinions and statements of the blog writers and also the people who leave comments. There are blog specific search engines such as Technorati to help you target in on the information you need.

Feedback Research

– Check with local and online business organizations such as Better Business Bureau to collect information they have on your business. Also, be sure to add a feedback form to your site. Pay close attention to feedback of all kinds and use that information to help your business. Do not dismiss complaints or negative comments. They can offer you tremendous help!

Social Media

– Social media sites open up endless possibilities for us to conduct market research. There are many ways you can gain insight into your market area. Track trends, take advantage of real-time opinions and comments, and use data to learn how to tweak and refine your marketing strategies. Most social media sites will offer tools and built-in features to allow you to perform your research almost immediately!

Free Tools

– The internet is well-supplied with free tools to help you accomplish your market research effectively. Google offers a free keyword research tool, free analytics, Google Trends and many more. Many free survey tools such as Survey Monkey are available to help you with your research. Whichever tactic you are using, do a search and you will probably find numerous free tools to help you get it done more quickly and efficiently.

The opportunities are available online but you will need to know what you are getting into. You will also need to know what you can do and need to do to capture and keep your customers so your business can be a success. Learning how to collect and analyze market research is an important key to accomplishing that goal!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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10 Strategies for More Facebook Fans

Facebook is the most popular social media networking site on the internet. What started out as a gathering place for college students has become a very powerful marketing strategy for online and offline businesses.

The basic concept of Facebook is to get people to follow your page so your posts, videos, images, etc., can be seen by more people. Facebook is a place to make connections, build relationships and gain trust and confidence in you and your business.

But before you can start building those relationships you need to get people to follow you. There are many things you can do to accomplish this goal.

1. Facebook Profile

– Be sure to complete your Facebook profile. Make it as appealing and interesting as possible. Give people a reason to want to “Like” you.

2. Quality Content

– Post content that will offend no one. Make it helpful and interesting. Don’t get caught up in bashing or offensive debates. Post content that will compel people to react and comment. Offer free gifts. Give discounts. Offer solutions and benefits. What makes you visit a page over and over? Put yourself in your visitors’ shoes. Would you come back for more?

3. Update Regularly

– Unfortunately many people take the time to put up a Facebook page and then fail to visit and update it regularly. You must give your page the time and attention it needs to stay fresh and alive. People will stop visiting a page that contains the same posts each time. You have to make Facebook a daily task. Add new content each day. Be sure to post original content along with sharing and reposting.

4. Tagging

– Tagging is essentially linking to a person or page. If you tag a person in a photo or post, they will be notified and a link is made to their page. This is a great way to interact with other people on Facebook and to make more people aware of your page.

5. Get Involved

– Other than posting and tagging you will need to get involved with conversations on Facebook. Post comments, helpful advice, useful information, etc. on appropriate posts. Get involved in conversations. Be sincere and show true interest. People will see through you if you merely pretend to participate.

6. EdgeRank

– EdgeRank is the procedure that Facebook uses to decide which posts should be displayed in a user’s newsfeed. Learn all you can about how it works and how you can optimize your page for the procedure. By using EdgeRank to your advantage, you will know what content is most effective and on what content to make improvements.

7. Keep Evolving

– Facebook is always changing and adding new features. Be sure to keep abreast of the changes so your page will evolve as well. One of their newest features is the ability to schedule your posts. This is a great feature because it allows you to set up posts for the most advantageous times even if you cannot post manually.

8. Link Your Page

– Be sure to link your Facebook page to your other social media pages, your blog and your email. Add your Facebook link to your email signature. Put “Like” buttons on every page of your blog or website. Make it easy for people to like you!

9. “Invite Your Friends” Box

– An “Invite Your Friends” box will allow your fans and visitors to invite their friends to like your page. This can give your page a substantial boost. It can be done in just a few clicks.

10. Call to Action Image

– Facebook has a new policy that allows for cover images to include a call-to-action. Many times all people need is a nudge to get them to take action. By adding an attention grabbing image telling people to like your page, you could get a considerable higher amount of “Likes”.

Facebook is not only for personal use but can be a tremendous boost to your business. Take advantage of what they have to offer but be prepared to put in the time and effort to make your page a success!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

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10 Social Media Tips to Elevate Your Holiday Sales

The holidays always come upon us faster than we expect them too so making sure your business is prepared can be challenging. With social media comes more ways to brand your business for the holidays. Social media marketing is always a powerful way to build your business but there are some tips and tricks you can integrate to elevate your social media for the holiday season.

Last year’s Cyber Monday brought in $1.4 billion in online spending which made it the largest shopping day in internet history. This year promises to increase so be ready and be a part of it!

1. Show Appreciation

– Everyone wants to be appreciated and your potential customers are no different. Offer free gifts, coupons, or other specials to show your appreciation for one and all.

2. Holiday Events

– Provide fun competitions and events in which your visitors and customers can participate. Throw an online holiday party with themed promotional offers such as 12 Days of Giveaways or Tis the Reason for Giving. The possibilities are endless for offering holiday themed gifts and giveaways. Promote these events on all your social sites as well as your main site and offer incentives for participation.

3. Holiday Engagement

– Encourage your friends and followers to share their holiday tips and tricks. Most people love sharing their ideas especially for the holidays. Get people involved in active holiday discussions and debates.

4. Holiday Video Marketing

– Create fun themed holiday videos to share with your fans and followers. A fun marketing twist would be to embed a discount code somewhere in the video to provide more incentive for people to watch. You could also post a clue to finding an even bigger and better discount or free gift. Post these holiday videos on your social sites for all to see. Make them short, interesting and as holiday-themed as possible.

5. Share Tips and Hints

– On the flipside, be sure to share holiday tips and hints as well. Even short tutorials or ecourses with a holiday theme would work well. Remember, you want to be a resource for your friends and followers, not just make a sale!

6. Daily Drawing or Contest

– Hold daily contests or drawings on your social sites to get people to come and visit every day. For example: 12 Days of Christmas Trivia. Post a Christmas trivia question each day and with each correct answer comes a chance at a big prize or discount.

7. Points for Prizes

– On the same track, give points for each visit per day and offer specials, prizes, gifts, etc. for so many points.

8. Decorate for the Holidays

– Make changes to your sites/pages for the holidays. There are many options for graphics to easily add to your site. Change your Facebook cover photo to a heartwarming holiday scene. Add some holiday lights to your site. Get festive and spread that holiday cheer!

9. Encourage Giving

– Inspire people to give to charities as much as they can. Let them know that through you, they can get what they need AND give to people in need. Donate a percentage of all your holiday sales to charity. If they prefer, let the customer choose the charity. Provide options for them so they feel more in control. Giving and helping others in need is one thing we can all do to help each other.

10. Start Early

– The holiday season seems to get longer and longer so do not wait to start your holiday marketing. The big stores now start marketing Christmas in September so be sure to be there as well. Start planning your holiday marketing several months ahead of time so when the season is upon us, you are well-prepared.

Marketing is an art form like any other. You need to have imagination and creativity to come up with innovative, successful campaigns. The holidays provide you with a platform to really soar in your marketing efforts.

Happy Holidays and Masterful Marketing to You!

About the Author:

Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

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10 Ieas for Promoting Your Online Events

In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events. By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.

Events are an excellent way to get people to interact with your site and business. And by creating more interaction, you are making your site much more memorable.

Below are ten ideas for promoting your event.

1. Event Directories – There are many sites that list all kinds of events and are many times free. If you are holding a contest, do a search for contest directory. There are sites that are event specific and some sites will list all types of events. Some of the most popular are Zvents, Yelp, Eventful, Eventbrite and EventSetter.

2. Social Media – In this day and age social media is always on the list! ;-) You can send invites to all your friends on Facebook but if you get a lot of these invites, you can get in the habit of just deleting them without even reading them. Truth be told, they can be annoying. So, rather than just sending mass invites, post teasers about your event with a link to more details. Let your friends who are interested go find out about your event so you are not just getting deleted.

LinkedIn offers a new event promoting tool that will highlight your event to your network connections that are more likely to be interested in what you are offering.

Promote your event on Pinterest with a visually stimulating pin with teasers and relevant information. Be sure to take advantage of all social media sites that can help draw more people to your event.

3. eMail Signature – Add a small teaser to your email signature.

For example:

Win free prizes while building your business!
Expand your network while having fun!

Think what would make you click on a link and use that. Put yourself in the reader’s shoes.

4. Announcements – Send announcements in your newsletter or send an announcement to your email list. Build the anticipation so people will want to attend.

5. Video Announcement – Add a short video to your site letting all your visitors know about your event. Offer a free gift at the end of the video so people will be more likely to listen to your announcement.

6. Cross Promoting – Contact other business owners who are also promoting events and work together to promote each other’s event. Working with others not only can increase your exposure but can help your business in other ways as well.

7. Start Promoting Early – I would recommend starting at least 2-3 months before the event. You want time to build up a lot of anticipation and reach a large target guest list. Be consistent the whole promotion time. Don’t start off with a bang and then let your promoting lapse.

8. Promote Offline – Tell everyone you know about your event. Ask them to tell everyone they know who might be interested. Print out flyers or postcards highlighting your event. Have some of these with you at all times to take advantage of every opportunity.

9. Attend Similar Events – Attending similar events gives you a chance to get more leads on people who would be interested in your event.

10. Message Boards and Discussion Groups – If you are involved in forums such as these, add a link in your signature and promote it as much as the board or group allows.

Holding online events can do a lot for your business. They can increase your networking connections, bring more people to your site, raise awareness of what you offer and much more.

Take the time to plan and promote your event effectively for more success. A well-planned event could be just what your business needs!

About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: => http://www.SeymourProducts.com

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The 10 Rules of Social Networking

Social networking is the process of making connections and building a network, one person at a time. You make a connection with one person and you are then exposed to all their connections and so on and so on. Social networking has been practiced for centuries but the development of the internet has enabled social networking to explode with possibilities. With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world!

Along with the benefits of social networking come responsibilities. There are accepted rules and actions necessary for effective social networking. These rules and actions will define your conduct. Your conduct will be the deciding factor as to whether or not your social networking skills will be successful.

1. DO build relationships – Building relationships is the foundation of a successful business. Get to know your clients and let them get to know you. Form a bond based on trust and respect. Be sincere and genuinely show interest in helping your clients find the solution they are seeking. Gone are the days of pushy salesmen and intimidation tactics.

2. DO participate and get involved – Setting up your social pages and sitting back to wait for connections will not suffice. Answer questions, ask questions, comment on people’s posts, retweet, and really interact. You have to take the time to participate in conversations, take an interest in people’s opinions, get involved with events, and commit to putting in the time needed to bond with your connections.

3. DO share helpful resources – Always be looking for helpful information and resources to share with your friends and followers. Be as helpful as you can. Let people know they can rely on you for help and information and they will come to rely on you AND your business for more.

4. DO be honest – Always be upfront with people and do not offer them solutions you cannot deliver. If you cannot provide what they need, direct them to someone who can. This will strengthen their trust in you plus expand your networking circle.

5. DO update frequently – Visit your social sites daily and keep your posts new and fresh. But do not post so much that people start to ignore you or delete you. There is no set rule on posting frequency. All cases and sites are different but try to post at least 1-3 times per day.

6. DO complete your profile – If your profile is left undone or incomplete it will do certain damage to your social networking. An incomplete profile appears unprofessional. People will think you are trying to hide something. The trust will be significantly diminished. People will more likely connect with you if you provide complete profile information.

7. DO NOT lose control – You must, at all times, retain your composure and not let your emotions rule your behavior. If someone loses control, keep calm and reply with respect and courtesy but do not let them intimidate you. Be strong yet well-mannered. In most cases you will be able to “bring down” the person and they will have a stronger opinion of you. Of course, there are some people that just will not adhere to common courtesy and you just have to eliminate them from your network.

8. DO NOT get too personal – If you are networking for your business, people do not want to hear how you cleaned your toilet or what movie you are watching, etc. Be professional and post only helpful, interesting items. Adding a little humor is effective as well but be very cautious not to post anything inappropriate or offensive. People have different levels of humor and sensitivity so keep the humor light and acceptable.

9. DO NOT connect with everyone – Anytime you get a friend request or follow be sure to check out the person. Do not just connect with everyone so you can have a larger network. Learn to be cautious and how to decipher legitimate requests from hackers and spammers. This brings us back to the completed profile. I never connect with anyone who has no information at all in their profile. If they do not want to share who they are, that is a big red flag. Also be sure to verify any links, downloads, photos, attachments, etc.

10. DO NOT share too much information – People do not need to know when you are going on vacation or when you are home alone, etc. Be cautious and use common sense. Building your business does not require you to share your privacy and vulnerabilities.

Bonus Tip: DO NOT post without proofreading – Be sure to check your spelling, grammar, etc. Even posts that you feel has nothing to do with business need to be properly written because everything you do in the social networking world will affect your business. Maintain professionalism, courtesy and respect no matter how trivial you feel your post or response!

Without social networking, more than likely your business will not survive. Take advantage of the power and possibilities the internet provides. But always be aware, cautious and courteous when connecting, posting and building those ever important relationships!

About the Author:

Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: http://www.SeymourProducts.com

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