10 Common Facebook Fumbles You Can Tackle

Although Facebook started out as a place for people to meet and share personal thoughts and opinions, it has gained major status as a way to promote your business. With a billion monthly users, Facebook is the most popular social media site. When used properly for your business, the effect could be quite substantial.

The idea is to get as many people to “Like” your posts and follow your pages as possible. But in doing so, remember the old adage – Quality, Not Quantity! You want your numbers to consist of targeted and responsive followers.

Below are ten mistakes many people make when engaging in Facebook’s vast social network. Some people may not even realize they are floundering so go over each fumble carefully to ensure that you are not part of the losing team.

1. Incomplete profile and Business Information

– Not filling in all your information suggests that you have something to hide. Be sure to fill out every aspect of the information forms. Be forthcoming and give out all pertinent information.

2. Wrong Profile Pic

– When you are trying to build a business on Facebook you don’t want to use inappropriate pictures for your profile. Don’t use a picture of your pet cat or your family get-togethers. Use a photo of yourself looking straight ahead. Do not wear sunglasses or avert your eyes in any way. Do not overdo on make-up or look like you are going to a party. Always smile and just be yourself. A picture can be worth a thousand words.

3. Too Much Posting

– You probably have read that you should post regularly to your page, but by the same token, posting too much can have as many adverse results as not posting enough.

4. Lengthy Posts

– Bite-sized posts are much more likely to get read and responded to than long, flowing text. Facebook research shows that if your post has over 100 but fewer than 250 characters, it will have a 60% better chance of getting a response. So try to keep your posts between 100-250 characters for optimum response.

5. Mobile Unfriendly

– Mobile marketing is making a big splash in the internet world and you need to be prepared. You need to be aware of the size of your posts and images in that they will fit and be readable on mobile devices. Keep your photos about 600 pixels wide by 400 pixels high and your text should be no more than 100 characters long.

6. Too Many Links

– Any post should contain only one option for your followers to choose. Including additional links or calls-to-action in your post could cause the reader to become indecisive and just move on.

7. Promoting Without Value

– Posting blatant sales ads without any other value will just get your posts skipped or cause you to lose fans. Posting periodical promotions and sales can work for you but you must also offer something of substance and value for your followers. For example: if you are advertising a sale on jewelry, offer information on how to choose the right jewelry for different events and outfits.

8. Ignoring the Negative (and Positive)

– If you receive negative comments or feedback on any of your posts, Do Not Ignore It. Post a reply but be sure you do not post negatively as well. Reply politely while explaining the situation. Always address positive comments as quickly as possible too. Do not let people’s comments go unnoticed, be they negative or positive.

9. Not Using Facebook Insights

– Facebook offers a great feature called Insights. They analyze your page’s traffic, engagement, likes, Friends of Fans, etc. Do not ignore this information. Study it to find out what posts are being responded to, what time of day gets the most response, what days get the most response, and more. This will give you more “insight” into what to post and when to post it.

10. Too Much Automation

– There are a lot of services, apps and programs you can use to automate your posting. While this could be helpful at times, do not get into the habit of doing it too often. You need to actually go to your page and participate in conversations and engage in people’s posts. While automation is a handy tool for helping in certain situations, it cannot replace us as live people!

The power of social media, if used efficiently, could be game-changing. But if you are inadvertently fumbling and cannot make the tackle, you are in danger of doing more harm to your business than good. Be aware of any mistakes you might be making and take the necessary steps to correct them. By doing this, you are sure to score!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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Social Media Equals Holiday Sales

The holidays are again upon us. We hardly have time to recover from the holiday season and it is here again! Marketing during this time can be challenging but yet very rewarding. Utilizing your social media for your holiday marketing is not only cost effective but extremely important. Social media has evolved and is more relevant to your holiday marketing than ever.

Last year consumers spent billions online shopping for the holidays and your company needs to become a part of that spending. Below are some techniques and strategies to help you elevate your social media marketing for the holiday season and increase your sales for this critical time of year.

1. Holiday Spirit

– Use holiday images, icons and other graphics to show your followers, fans and friends that you are in the holiday spirit and ready to give. Make your social media pages and posts “feel” warm and fuzzy. Make your pages a place people want to visit again and again to get that warm feeling the holiday season brings.

2. Pay It Forward

– Make it a point to offer a portion of the sales to charity. Give the customer his or her choice to what charity you will donate to from their proceeds. Helping others is a crucial part of the holidays so make sure you are right there doing as much as you can.

3. Holiday Events

– Events are an important part of marketing any time of year but can be even more vital during the holidays. Who doesn’t love a great contest or giveaway? Using the holiday theme can make them even more fun and satisfying. Hold a “Funniest Christmas Story” contest or “Most Outrageous Halloween Costume” event. Throw a holiday party and give away prizes, gifts and discounts. Use your imagination and creativity and do something totally unique!

4. Holiday Countdown

– Count down the days until each holiday while giving daily prizes, incentives and special offers. Provide a different sale special each day. Give prizes each day. We have all heard of the 12 Days of Christmas marketing campaign but take it a step further with each holiday throughout the season.

5. Holiday Help

– Take this time to post content to help get your followers through the stressful holiday season. Offer ideas on how to save money, gift ideas, cooking tips, stress reducers and more. Let your followers know you care and want to help make their holidays a little easier.

6. Holiday Engagement

– People are very busy this time of year so to help encourage engagement, ask your followers to post their best holiday tips and ideas. Have them vote on which is the most helpful or innovative and offer prizes. Ask people what their favorite holiday is and what they love about it. Encourage your followers to share their favorite Christmas or Thanksgiving story. Let your fans share their holiday events and contests as well.

7. Holiday Polls

– Another great way to get people more active on your page is to post a poll asking people for their opinions. Offer incentives for participating in the poll. Keep up the anticipation so when you are ready to reveal the results you can make it memorable.

8. Make It Visual

– Make short but interesting holiday promotional videos and post them each day. Let people know you have hidden a code in the video for special offers and prizes. Sprinkle in some holiday humor and fun but always keep it appropriate.

9. Holiday Hashtags

– Come up with a unique holiday hashtag to use for bringing people together. Use well-known holiday hashtags as well. #HappyHolidays, #ChristmasTree, #WinterWonderland, and #ChristmasMiracle are just a few examples.

10. Stay Social

– As with everyone else, you are busier than ever during this time but you must make a point of staying active on your social pages. Be sure to set aside extra time for keeping up with your social marketing during the holidays. All your marketing campaigns will not do you much good if you are not there to reinforce all your hard work and elevate your social media marketing for the season.

Planning and carrying out a full holiday marketing season could make the difference in your sales success. It is never too early to start planning your holiday campaign to make sure you earn your piece of the online spending boom. We wish you a happy, safe and successful holiday season!

About the Author:
Terri Seymour has over 17 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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10 Tips for Managing Your Own Facebook Group

As many of us have probably experienced, social media marketing can be a very powerful tool in building our business. Although some say the popularity of Facebook is declining, it is still one of the most popular social media sites and, if used effectively, can do a lot for your business.

One beneficial feature of Facebook you can utilize to build your business is the ability to create your own Facebook networking group.

To create your own group simply go to your homepage and look to the left for the Groups section. Then click the Create Group button and a window will appear for you to name your group, add members and choose your privacy settings. Once you have done that, click Create.

Once your group is created, you will be taken to your group. To set everything up, click the little flower icon at the top right and then Edit Group Settings. There you will put in your group description, tags, group email, images, etc. And you’re done!

So now what?

What do you do once you have your group? Below are some tips to help you manage your group effectively.

1. Naming Your Group

The name of your group is very important so be sure to spend some time on this decision. Use relevant keywords and be sure to make it clear what the group is about. For example: if you are starting a group for home business owners to learn how to build their business do not call the group something like Kathy’s Home Group or Networking with Kathy. Give it a targeted name with power such as Home Business Success Group or Network of Home Business Owners.

2. Fill All Fields Correctly

You do not want your group to appear as if you just threw it together in a few minutes. Be sure to fill out everything in the group’s profile and be sure not to have any grammatical or spelling errors.

3. Relevant Keywords

Be sure to use relevant keywords in your group description. What words would people use to search for your group or for information pertaining to your group?

4. Daily Interaction

Be sure to interact with your members every day. Do not be an absentee leader. I have been in groups where the leader was nowhere to be found and there was no participation at all from any of the members. Provide the opportunity for your members to interact with different ways for each day.

For example:

  • Monday – Share your business info day.
  • Tuesday – Post a tip day.
  • Wednesday – Like a page day.
  • Thursday – Your favorite quote day.
  • Friday – Social networking day.

These are just basic ideas which can be expanded on but show you how many different ways a group can interact and network.

5. Enforce the Rules

If you have specific rules about posting, spamming and advertising, be sure to enforce these rules. These rules could be the reason many people have joined. If people break the rules, be sure to do something about it.

6. Ask Member Advice

Let your members participate in the structure of the group. Let them know you would be interested in their ideas and what they have to offer to the group.

7. Hold Events

Encourage participation in the group by holding contests, games or other similar events which would arouse interest in your members. Offer prizes and free gifts for these events. Just because your group may be business oriented doesn’t mean you cannot add some fun.

8. Maintain Professionalism

Even though you have fun in your group and encourage interaction, you must maintain a level of professionalism at all times. This does not mean being overly formal or a “stuffed shirt”, it means to be in control of your personal feelings, emotions and beliefs. Do not allow insults, fighting, or other unprofessional activities.

9. Fresh Content

Be sure to post fresh content regularly, every day if possible. This will keep your group fresh in your members minds at all times and help encourage them to post and participate as well.

10. Just Be There – Do not neglect your group.

Make sure you can put in the time and effort your group and members will need before creating the group. A group will need constant attention, nurturing and encouragement if it is going to grow into a powerful marketing tool for your business!

I am a member of a great Facebook group called “Women’s Success Network”. This group is active and helpful with a friendly relaxed feel to it. It seems to have every ingredient for success.

The leader of this group, Denice Duszynski offers some advice for success. “The one piece of advice for managing a group would be to connect with each one as you add them in and get to know them on a personal level.”

So get going and start that Facebook group to help you make your business a success while helping others become successful!

About the Author:

Terri Seymour has over 16 years of internet marketing experience and has helped many people start their own home-based business and make money online. Visit her site for three free gifts including, The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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12 Website Design Fumbles You Might Be Making

If your website is your place of business you must build it for your customers’ needs as opposed to your own. Many people make the mistake of filling their website with useless graphics or meaningless text. Ask yourself this question, “Is this helping my customer in any way?”
When building your website, there are many small and overlooked mistakes you could be making. The list below covers some of the more common blunders that can easily be fixed.

1. No Consistency or Uniformity

Your website should remain uniform throughout. Do not make each page a different color or design. This will only succeed in confusing your customers and more than likely cause them to go elsewhere. Design your website to flow easily and consistently.

2. Confusing Navigation

Having a uniform design is one major step to user-friendly navigation but you must also use simplicity and cleanliness. Do not clutter up your pages with ads, graphics or flash. Keep your pages, clean, sleek and easy to follow. I have been to some sites that had dozens of banners lining up both sides of their pages. This is not only annoying but will cause you to lose most of your visitors quite quickly!

3. Ineffective Color Choices

Something seemingly irrelevant as color can have a lot to do with your site’s success or failure. Research the psychology of color and make wise choices for your business website. When choosing your color scheme, consider your target market, the message you want to send out and the color’s emotional effect on your visitors.

4. Click to Enter Site

Have you clicked on a link anxiously wanting to see what a site has to offer and then you see a page that says, “Click to Enter Our Site”? I have seen this numerous times and frankly it always baffles me why someone would do this. You have just seconds to capture a person’s attention so why would you put a meaningless message and extra click for them to deal with?

5. Elusive Contact Information

You want your visitors to feel that you are there for them when they need you so be sure to have easily accessible contact info for them to use. Some sites unfortunately do not provide contact info of any kind and the first thought that brings to mind is that they do not want to be known or bothered. That will not work for a business.

6. Forced Music

Do not force your visitors to listen to music or a sales pitch or watch a video. Too many sites have automatic music or videos when you land on their homepage. Give your visitors the choice to listen. Do NOT force-feed them these audios or videos.

7. Content Full of Ads

One thing I find very annoying is reading an article and having to go through several ads within the article. I don’t know who came up with this idea but I find it to be very annoying and distracting. In my opinion, providing helpful, clean content is much more effective than filling it up with ads.

8. PDF Files

When providing information and content to readers, do not use surprise PDF files. PDF files can clog up a person’s computer and become very troublesome. If you do have a PDF file available, be sure to let the person know it will be a PDF so they are aware.

9. Empty Palace Syndrome

Building a beautiful palace and not putting anything in it would not be very practical or effective. Think of your website in the same way. Do not focus everything on design and then forget about content. Content is crucial to your success so build a simple, easy to use website and fill it full of up-to-date content.

10. Non-Usable CAPTCHA

I find these to be one of the most annoying things used by many websites. I have had to leave numerous sites because the CAPTCHA was not readable or working properly. If you find it necessary to use this annoying feature, please be sure to check it and make sure it works and can easily be used.

11. Registration Required

Do not require your customers/readers to register for your site unless it is absolutely necessary. Then, be sure to use a simple, clear, concise form. Keep the clicks to a minimum and do not ask for a person’s life history.

12. Hard to Read

We have all seen the sites that have harsh background colors with a non-contrasting text that could not be read. Be sure to provide easy to read text. The best color combination is the standard black or dark gray text on a white or light pastel background. This is the easiest on most eyes. White text on a black background is very hard on a lot of eyes so that might not be a good choice. Also, consider your font. Use a simple clean font without all the curlies and cute designs.

Although this list is a small portion of things to consider when designing and building your website, these tips should help steer you towards more popularity with your visitors and an increase in your business success.

About the Author:
Terri Seymour has over 16 years of internet marketing experience and has helped
many people start their own business and make money online. Visit her site for three free gifts including, The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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15 Ways to Advertise for Free: Are They Still Effective?

About ten years ago I wrote an article called “15 Ways to Advertise for Free.” At that time the advertising methods detailed in the article were very popular and quite effective. But because of the ever-changing internet and evolving technology, I thought it would be interesting to revisit these strategies and see how they have changed over the years and if they still produce results.

1. Message Boards

– Message boards were a great way to network and make connections. Web-based message boards date as far back as the early nineties. Today, however, we have evolved into more advanced versions of message boards such as Facebook, Twitter, etc. A few message boards may still be around and could be mildly effective but they most certainly have seen a huge decline. Social media sites have taken over as the new internet forums.

2. eMail Discussion Groups

– eMail discussion groups are another method of networking and connecting but it is done through email rather than a website. People subscribe to a group and participate in the discussions and offer advice, information and help. Such groups have evolved but are still very active and effective for internet business owners.

3. Ad Swaps

– Ad swaps used to be one of my favorite marketing techniques. I would contact fellow ezine publishers and arrange to do an ad swap with them. This would very often lead to a lasting association. It is how I met many of my online business associates who also became friends. Although ad swapping can still be very effective, unfortunately it seems to have fallen in popularity.

4. Link Exchange

– When exchanging links first became popular back in the nineties, everyone threw up a link directory and exchanged links with every site possible. Now, this is a very bad idea as irrelevant links can cause more harm to your ranking than good. It is now better to have a few quality relevant backlinks to your site rather than linking to every kind of site available. The search engines will actually penalize you for having too many unrelated links posted on your site. You also want to provide helpful links for your visitors so be selective in your linking choices.

5. eZine Publishing

– In my opinion and experience, publishing and sending out a regular newsletter or ezine will always produce results. It forms relationships, builds trust and keeps you in touch with your potential customers. Although there are many forms of doing this, such as RSS feeds, email marketing and updates, it is all basically the same marketing method and is still one of the most effective.

6. Article Marketing

– Although article marketing, now called content marketing, has also evolved over the years, it is still quite effective. Submitting your articles to countless article banks and directories used to be the thing to do but now you want to be careful where you submit your article. Select a few quality sites and as with many of the techniques today, quality is much more effective than quantity.

7. Guestbooks

– Guestbooks were very popular about 15 years ago but these days I do not see any evidence that they still exist. I guess you could say it was a primitive form of blog commenting. You would visit a site and type in a comment in the webmaster’s guestbook and leave your name and site link. Ninety percent of sites visited would have one available but I don’t remember the last time I have actually seen one.

8. Sigtags

– eMail signatures are still a very effective method of getting traffic and building your business. Keep your sigtag to about 4-6 lines with an attention grabbing message.

9. Signature Buddies

– This is a technique similar to an ad swap but you exchange info in your email sigtag. I have seen this a few times but I don’t really think it ever took off. It could be a good idea and there is no reason why it could not still produce successful results.

10. Testimonials

– Testimonials will always be a powerful and effective tool for building your customer base. They show that other people have been very satisfied with what you have to offer and help show that you can be trusted to do what you claim.

11. Newsgroups

– To be honest, I have never really used newsgroups as a way to promote my business and have completely forgotten that they exist, if they still do. Newsgroups were similar to email discussion groups in that you post a message to a group and receive messages from other members. They appear to be almost non-existent today with the social media sites taking over their effectiveness as well.

12. Welcome Letter

– When someone subscribes to your ezine or mailing list and then confirms, it is time to send them a welcome letter. Make full use of this email. Tell them about any freebies or specials that you have to offer. Give them a quick background of your site and what you can do for them. Use your welcome letter to say much more than just welcome. This can and still is a great way to build your customer base.

13. Webrings

– Webrings still exist today but their popularity and effectiveness is dying out. A webring is a group of websites that try to help promote each other by placing the “entrance” which is a navigation bar to the webring on their sites for people to view all the member sites. Although they are a dying breed there might still be some quality rings that could bring you some traffic.

14. Group Subscription Page

– A group subscription page is when several ezine publishers or mailing list owners promote each other on their thank you/welcome pages for their subscribers. I don’t know if this is as popular as it once was but it is still a good way to get free exposure to build your business.

15. Online Directories

– Submitting your url to online directories can get you some quality traffic but be choosy as to which ones you use. Do not mass submit. Pick and choose the directories to which you want your link listed. (RSSChomp is a great directory for this!)

Keeping abreast of popular and effective marketing methods can seem like a full-time job in itself but you do need to always stay on top of innovation and state of the art marketing in these days when technology is evolving so fast!

About the Author:
Terri Seymour has over 16 years of internet marketing experience and has helped
many people start their own business. Visit her site for three free gifts including The
Big Book of Social Media Tips and How to Market Your Online Business for Free:
http://www.SeymourProducts.com

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10 Profit Producing Promotion Ideas

A promotion is a way of drawing attention to your business whether it be through advertising or other means. Special offers, sales or contests that are not normally available usually produce impressive results. It is an effective way for any business to draw in new potential customers and to retain existing customers.

By running periodical promotional offers that are fun and interesting, you are keeping your business fresh and alive. But more importantly, you are showing your customers you want to help them save money, thus making them feel special and appreciated.

The ideas for promoting your business are unlimited. Be creative and make your promotional offers fun and unique. Encourage interaction with your customers to make them more memorable.

Below are ten great ideas that are sure to pump up your sales and produce profits! We all know the standard discounted prices, bogo, and other sales but by putting new and fun twists on these proven tactics you are making them fresh and exciting!

1. Silver, Bronze and Gold Tickets

– Hold an Olympic Event. Let everyone know that each and every customer will receive a silver, bronze or gold ticket with their purchase. These tickets allow the customer to save a good amount on any following orders or offer instant savings with the ticket.

For example:
Silver Ticket = 25% Savings.
Bronze Ticket = 35% Savings.
Gold Ticket = 50% Savings.

These numbers are just examples of course and can be changed to suit your business or you can use a dollar amount instead of percentage.

2. BOGO with a Twist

– Put a fun new twist on the old BOGO standby. With each BOGO purchase, offer a certain amount of points depending on the amount of purchase. When the customer reaches a certain amount of points, offer him/her a free item of a certain value, or a gift card, etc. 50 points = free $10.00 item; 100 points = free $20 item and so on.

3. Business Card Codes

– Put special discount codes on your business cards. Let people know they will need the business card when they make the purchase to get the discount. This is a good way to get people to take and keep your business card and could lead to many new customers.

4. Refer a Friend

– Offer a gift or discount to anyone who refers a friend. Offer a discount to the friend for any purchases as well as a gift card, or coupon to the customer who referred the friend. Make the discounts a percentage of what is purchased. Or offer so many rewards for the purchase, depending on total of purchase. Each level of rewards gets a larger discount or gift. You could also hold a refer a friend contest. The one who provides the most friends or highest friend purchases will get a substantial prize.

5. Trivia Contest

– There are very few of us who do not like trivia. Post a new trivia question each week. Customers must come in or email/text their answers with a special code found on your website or in your newsletter. At the end of the month offer a prize to the one with the most correct answers. Or, in the case of several people getting the same amount of questions correct, enter them into a drawing for the prize with all runners-up getting a smaller prize. There are so many fun ways you can offer trivia as a means for your customers to save money.

6. Name a Product

– Hold contests for naming your products, coming up with flavors, choosing colors, etc. Many successful companies hold promotions such as these and they produce huge results.

7. Customer Appreciation

– Have a customer appreciation day. This can be done online or offline. Have refreshments, games, prizes, contests, etc. Offer demonstrations of your products or services and have a Q&A session afterwards. Really be creative and make this event special. Obviously, online and offline events will be different but either way, your customers will know you appreciate them!

8. Customer of the Month

– Take the old employee of the month idea and use it for your customers. Rewarding loyal existing customers is just as important as getting new customers.

9. Scavenger Hunt

– Provide people with a short list of items and for each item the customer brings in or sends online, they will get rewards, points, dollars off, etc. For an online scavenger hunt, the person must find the items on a website and then have them provide the link. These items must be unique so they are not too easy to find. Of course, you don’t want them to have to work too hard. Just have a light, fun game to bring some interest. Your customers will enjoy seeing how many items they find and how much they win for finding them.

10. Daily Special

– Have everyday be special for your customers. Each day offers a new savings. For example: Monday = $5.00 of this item. Tuesday = Save 10% on everything and so on for each and every day. If this is too much for you, just do it one week out of the month. Make it work for you, your business and your customers!

The above ideas can certainly be adjusted to fit whatever business you are in or details can be changed to suit your needs and your customers’ needs. These few ideas in no way encompass all the possibilities of how you can attract new and existing customers. But, hopefully, they will get you started and your creative juices will start flowing for more successful promotional ideas!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped
many people start their own business. Visit her site for three free gifts including The
Big Book of Social Media Tips and How to Market Your Online Business for Free:
http://www.SeymourProducts.com

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10 Twitter Tactics to Increase Sales

Many of the most popular social media sites started as more of a personal place for friends to socialize but quickly became powerful tools for businesses to market their product and services.

Statistics will tell you that participating in social media networking can increase your business by leaps and bounds. Social media is now the number one activity on the web and it can yield more power for your business than ever.

Over 90% of marketers use social media for their business. Twitter is the second most popular social media site and should definitely be a part of your social marketing arsenal.

Below are ten tactics you can use to help increase your sales and make your business more successful.

1. Be Consistent

– Nothing can kill a social media account like an inactive user. Don’t think you can post once or twice a month and keep an active following. You have to be consistent and you have to participate. Work out a tweeting schedule and stick with it. Retweet items of interest. People are active at different times so tweeting items of interest one time will not achieve the results you need.

2. Always Respond to Comments

– By always responding to a comment you are acknowledging that person and letting them know what they have to say is important to you. This will encourage more people to interact with you and build the relationship needed to form a lasting business connection. By responding promptly to all comments your credibility will flourish and your reputation will make itself known. Ignoring comments will make the potential lead for your business go away.

3. Develop Leads from Giveaways

– Holding a giveaway on Twitter can not only bring you new leads, it can also improve your ranking in the search engines. Have people enter on a sign-up page and send a specific tweet. This tweet will contain your link and relevant keywords. You can also search for people who would be interested in winning your giveaway for more possible entries. If you are giving away a natural beauty kit, then use those keywords to find people who would want to win that prize. Let them know about your giveaway and what they have to do to enter. Once your giveaway is over you can use the list of entrants to screen out viable leads for your business.

4. Use Photos or Images

– As you probably already know images and photos can greatly increase the response to a post or tweet so you should definitely take that into consideration. Emotions greatly influence what we buy and what we don’t buy so use photos to bring out the emotions needed to trigger a person’s decision to buy your products and/or services.

5. Specials and Discounts

– Regularly tweet discounts, coupons and special offers. Let your followers know you always have something going on from which they will benefit. Be creative and make these specials unique. Holidays are a great time for fun promotions and contests. One that I have always like is an Easter Egg Hunt. Be the first one to find the hidden Easter egg on our site and get 50% off your first order. You could take it a step further and have different color eggs with each color offering a different prize.

6. Hashtags

– By simply using hashtags, you can increase the chance of your tweet being found and read. People searching for specific tweets can find you through your hashtag. Your hashtag can also build your brand. Hashtags can stir up the buzz about a specific business or marketing campaign. For example: Domino’s Pizza asked people to tweet with the hashtag #letsdolunch. Once a certain amount of tweets were posted, Domino’s would then lower their prices by 50% for an allotted time. You can also use hashtags in your contests and giveaways.

7. Make It Mobile

– Make sure you are mobile-friendly. More people are going mobile every day and you need to make sure your sites and pages can be viewed properly on mobile devices. Be sure to take advantage of Twitter’s mobile features.

8. Share Testimonials

– Periodically tweet short fresh testimonials from your customers. For example: Thank you John who says: using #ZitBeGone has given me more confidence to make every day a success! Tweets like this can help give a potential customer the boost they need to visit your site and possibly purchase your products.

9. Schedule Tweets

– It is impossible for us to be on Twitter sending tweets 24/7 so the next best thing is to regularly schedule our tweets. When scheduling tweets, the first thing to do is determine the best times to tweet. A free tool that can help you find out the best times to tweet is Tweriod. They will analyze your followers’ tweets to find out when they are active on Twitter and when you should be active as well. If you find these times to be difficult to tweet then you can use tools such as Hootsuite to schedule those tweets. By utilizing such tools, you can remain active at all times keeping your Twitter account more alive, thus attracting more potential customers.

10. Search for Customers

– You can use your Twitter account to search and find customers. By using keywords that relate to your products, you can find people who are talking about these products and you can then offer the solution they are seeking. Get involved in these discussions so you can make yourself available to help find the solution. Use the Twitter search function to find these leads. You can also use a tool called Tweetdeck to set up searches. Respond to these people quickly and make a connection. Many people will go with the first business to respond to their needs.

These ten tactics are just the tip of the social media iceberg. Use social media to its fullest capabilities and take the time to map out your strategy. Social media is here to stay so don’t resist it, embrace it!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for three free gifts including The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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10 Tips to Upgrade Your Call to Action

A call to action is a button, graphic or text message in place to motivate your visitor to complete the desired goal. The goal being signing up, subscribing, purchasing, etc. The better your call to action, the higher your conversion rate.

Here are some examples of calls to action:

  • Subscribe Here
  • Order Now
  • Try Our Free Demo
  • Sign Up Here
  • Call Now

These are some of your most basic calls to action but it is not as simple as it sounds to get people to respond to these calls. Below are ten ways you can beef up your response and increase your conversion rate.

1. Make It Simple

– Your call to action should be clear, concise and not cluttered or overloaded with distractions. Do not confuse your visitors with too many offers, choices or actions. Cluttering your call to action with too many items might cause the person to lose confidence in making a choice at all.

2. Test and Test Again

– Always test your call to action button for maximum efficiency. What will increase conversions for one website might not for another, so you need to find the call to action that will work best for your business. Using different text messages will produce different results. Try changing your text. For example: “Download Free Report” might work better than “Free Information”. Maybe “Add to Cart” will not work as well as “Get Started Now”. Test other components such as color, design and location.

3. Color – Color does make a difference.

Different colors bring out different emotions and put people in different moods. Determine which emotions you need to encourage in your visitors and use the appropriate colors. Red is a color of passion and energy. Red motivates us to take action. Blue is a color that brings out feelings of trust and integrity. It is a color of quiet honesty. The color green creates feelings of stability and balance. Green also indicates prosperity and strength. The psychology of color is a fascinating subject and can make a substantial difference in the response to your call to action.

4. Location

– We have all heard the popular saying for brick and mortar businesses: Location, location, location. This is also true for many aspects of an online business. Where you put your call to action can be just as important as the colors or text you use. Make sure your call to action button is visible immediately. You don’t want people to have to scroll down to find it because they might just leave your site before seeing it. You also want your button on every page of your site. Many people believe using a pop up or slide in is considered spammy but they can be very successful. You should also have a call to action in multiple locations on each page.

5. Design

– You want your call to action design to be visually attractive and appealing to the eye. Once the eye is drawn to it, you want it to get the reader’s attention and keep it. Color, text, shape, size and content all have an impact on the button’s effectiveness. There are no set rules on how to design your call to action. You must try different design aspects and test them for results.

6. Make Me an Offer I Can’t Refuse!

– The first thing a person will want to know is what is in it for them. Make sure you give them a good reason with low risk to respond to your call to action. For example: “Pay Nothing to Get Started” or “30 Day Free Trial”.

7. Sense of Urgency

– Creating a sense of urgency or time clock for your offer can give people the little boost they need to take action. “Only 10 Free Trials Available” or “Free to Get Started for a Limited Time”. Statements like these can get more people to respond and increase your conversions.

8. Use Testimonials

– Customer testimonials are very powerful and can offer proof that your offer is exactly as good as you say it is. Sprinkle short but effective testimonials into your call to action.

9. Add a Bonus – Give a little extra for each click.

Add a discount or free gift if the person completes the call to action. You see charities do this all the time. Donate now and receive a free t-shirt, daily planner, or whatever free gift they may be offering. Many calls to action rely on this tried and true method.

10. Social Sharing

– Encourage people to share your offer with others. Make it easy for them by adding a share button to your call to action. Also make sure that you share your call to action with your friends and followers. Infographics are very popular these days so put your call to action in the form of an infographic and share it across your social networks.

Your business needs a credible amount of successful conversions to survive. By using the above tactics and optimizing your call to action, you will motivate people to respond and your conversion rate could substantially increase.

About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: => http://www.SeymourProducts.com

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10 Strategies for More Effective Content Marketing

Content marketing is the process in which you create and distribute helpful, relevant information through various media channels to attract potential customers. Your content should be relevant to your business so people will come to trust you and your knowledge of what you are selling.

If you are trying to build a successful online business, content marketing can do much more for that business than simply placing ads. People are looking for information and they can see through fluffy, useless content. But not only is it people that are looking for valuable content but the search engines are as well.

If you have not done so already, you need to start producing an applicable content marketing plan. Below are some important strategies to help you implement a successful campaign.

1. Find Out What Information People Want and Need

– Visit social sites, ask questions, do surveys, visit forums, etc., and find out what people want to know and what information they are seeking. All the content in the world won’t do you any good if nobody wants the information you provide.

2. Schedule Your Content to Match Seasons or Holidays

– Each month of the year could bring the need for specific information. Match your content to specific needs for each month of the year. For example: if you own a gardening and/or landscaping business you could provide content on what you should be doing each month to accomplish the best garden/yard possible.

3. Use Your Content as a Lead-In

– Write a series of articles that lead to a product or event to bring attention to it. The information provided in the content can be an effective magnet towards the bigger goal.

4. Use Appropriate Formats

– Some content will simply not do when just written out. Use videos, infographics, podcasts or other highly effective formats to achieve the desired outcome. Even adding a simple graph or powerful image to your text will help improve the content’s success. Studies show that visual content is much more effective than simple text.

5. Case Studies

– Using case studies in your content shows people that you definitely know what you are talking about because you are basically proving it to them with the case study. In addition, the case study will put your information into a real-life situation and make it seem more applicable and attainable. People will want to know how other people or companies made the information work for them so they can do the same.

6. Encourage Interaction

– Sometimes getting people involved in your post will boost its power considerably. Add a short quiz, game, trivia contest, survey, etc., to connect with your readers. Getting people involved could generate numerous leads for your business.

7. Sense of Urgency

– If you can produce a sense of urgency in your content, it might just get people thinking they have to read your content. Use words like “need to know” or “secret uncovered” or other similar words and phrases that create that feeling of urgency.

8. Customer Experience

– Using real-life customer testimonials or experiences in your content can give your words a lot of impact. People will relate with the customer and in doing so will bind more to your content.

9. Use Quotes – People love quotes

. Integrate funny, inspirational, motivational or just plain helpful quotes into your content. Be sure not to use anything offensive or inappropriate.

10. What Not To Do

– Content highlighting mistakes or blunders does very well. Use titles like “How to Design the Worst Possible Website ” or 10 Ways to Destroy Your Customers’ Trust” (I think this might be my next article). These types of articles generate a lot of interest. People want to make sure they are not doing the things highlighted in the content.

Content marketing is not a new idea but new techniques and strategies can bring your content marketing campaign out of the dust and propel your business forward.

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for free articles, resources, information, resell ebook business opportunity and more. Get three free gifts including The Big Book of Social Media Tips. http://www.SeymourProducts.com

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