Popular microblogging service Twitter provides contextual paid advertising. Twitter is not lagging behind other social networks that have long imposed a system of paid ads. The service is very beneficial to small businesses because of low cost and usability.
Some advantages of paid ads advertising in Twitter for small business
Self-service principle. You can use this new Twitter opportunity without the help of a specialist. This system is very simple in using.
You have time to take your place among the first users of Twitter paid ads system. Over some time it will start working without any restrictions.
Now CPC in Twitter is much more lower than on other platforms of contextual advertising. Of course it will rise, but now you have an ability to take a good positions at a small price.
Fine-tuning the target audience advertising campaign. You can target by keywords, by followers or by follower's interests.
You can pick your target audience for a variety of purposes: advertising, promoting, branding.
You can fine-tune your advertising for mobile phones. This advertising is more cheaper and effective than advertising on the PC.
Disadvantages of paid ads system in Twitter
There is no comfortable tracking system of ads effectiveness in Twitter. You must monitor everything manually.
Twitter functionality inferior to other systems of contextual advertising.